14 dec. 2010

FACEBOOCI - " End of Privacy "


""" Armed with your e-mail address, data miners can hit Facebook and match it up with your user ID. That key unlocks a treasure trove of personal information.
At bare minimum, your ID provides access to your name and profile photo, no matter what privacy settings you have. Those who stick with Facebook's recommended settings will reveal even more: their location, hometown, list of friends, lots of photos, and many of their "likes," such as activities and interests.
That's a goldmine for companies that are trying to target their products to you.
"Once you have an ID you can look up the person," said Axel Schultze, CEO of Xeesm, a social media marketing software developer. That gives you access to all the information publicly available in their profile, and from that, "you can build correlations between all sorts of other data."
Robin Dindayal, director of product management at social marketing software company Awareness Inc., ran an experiment and plugged my Facebook ID into Facebook's Graph API. That's a tool Facebook makes available for programmers who want to connect to the site's platform.
The API returned a smattering of information about me, including my gender and geographic settings. A person -- or a machine -- can retrieve that data after starting with nothing more than my e-mail address. (You can follow our instructions on how to run the experiment with your own Facebook ID.)
"Combine this with an e-mail address and I can add you to a mailing list," Dindayal said. "Beyond that, some users within Facebook don't have their privacy settings set very high and even more information might be made available." (...) """ [pentru restul articolului CLICK AICI]

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